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20 December 2011

culdesac: the paint evolution for valentine

'the paint evolution' by culdesac for valentine

valencia-based designers culdesac have created 'the paint evolution' for the paint company valentine. their collaborative project
celebrates the ever changing nature of artistic tools and implements within the valentine brand.
brushes and rollers in this creative collection feature an interactive, form-as-function approach to the construction of each piece.
one may anticipate the mark and movement of the implement in an artist's hand simply by examining the form of each object.

'genetic mutations give birth to imaginative instruments: the brush compass, pendulum or whip give us a clue
to the behavior of paint through sketches and through history'

the 'whip cephalus' is an essential species in the 'action painting' technique

a brush which allows for painting by hand

a brush in which the painter moves the brush with a clenched fist

a passive painterly approach may be reached by applying color to the top of this paintbrush balloon and allowing the piece to float

'formacterus' was developed due to several geometric mutations, today evolved to photoshop

the 'circle dipus' brush is the parent of the perfect circle

the base to this brush allows for careful contemplation between each stroke

with the rolling, angled sponge brush, the painter is able to seemlessly paint corners

culdesac installation for valentine for casadecour barcelona 2011

collection view

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