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3 June 2010

BMW Art Car by Jeff Koons

American artist Jeff Koons unveiled his Art Car designed for BMW at the Pompidou Centre in Paris last night.

Lines of colour stream over the bodywork of the BMW M3 GT2 and graphics of debris have been applied to the rear sides and back.

The design was applied by digitally printing onto car-wrapping vinyl.

“This car is about this type of life energy, this desire to achieve and this desire to win,” said Koons at the unveiling. “This life energy is up against everything and it keeps pushing through with this desire to create.”

The Art Car will compete at the 24 hours race of Le Mans in France on 12-13 June.

Above: Jeff Koons: Design Sketch 17th BMW Art Car, 2010 
© Jeff Koons, BMW AG

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