Food Cloths | JAGDA

What is the relationship between food and design? That, essentially, was the question posed to all 182 JAGDA (Japan Association of Graphic Designers) members for the recent exhibition, Food Cloths. The assignment was to design a food cloth – a place mat, a picnic blanket, bento box wrapping, anything – that symbolized the designer’s concept of food. Looking at the results, the collective answer seems to be, without a doubt, they both make us happy.
Although the exhibition just ended, the association just launched a website where you can check out all of the work. Here are some of my favorites.
Kenjiro Sano aka Mr. Design – “Have A Nice Stomach.” Enough said.

Uehara Ryosuke – fruits distilled down to their basic forms.

Shoji Morishige – a meal expressed in the form of a painter’s palette.

Miwa Uchino – A bento box wrapping designed specifically for double-decker bento boxes. Watch a story unfold, literally.

Ogata Hiroko, who must have grown up in a very strict household, graphically depicts all the things you are not supposed to do with your chopsticks.