Kirin

    
"The Kirin brand was re-launched in the Australian market in late 2007 and has been remarkably successful. The packaging alone has supported significant growth with no above-the-line support and limited below-the-line communication.
The packaging outcomes marked the adoption of clear pressure sensitive labeling techniques to the Lion Nathan business and the approach has been used as a milestone outcome within the business. Inspired by the simplicity, purity and Japanese craftsmanship, the identity and packaging have been created using traditional Japanese methods. This is also a reflection of the ‘first press’ beer style which uses a pure filtration process to extract the best of the brew. The Kanji (Japanese characters) and ‘brush-stroke’ calligraphy have been created by an authentic Japanese calligrapher and artist are sympathetic to Japanese traditions and meet exacting standards for approval by the Kirin Holding company.