Launch of Ultrasilencer by Pia Wallen for Electrolux. One of the world’s quietest vacuum cleaner startling in its simplicity. Best known for her felt slippers, Pia Wallen used traditional Swedish materials and techniques in new ways. Functionality, simplicity and the contemporary interpretation of themes that run through her work. It reminded her of the most beautiful sound she knows - the sound of falling snow. Totally white, the design is boldly unconventional and as fresh as a layer of Scandinavian snow. But in Pia’s work, there is always a touch of humor. Flashes of bright orange on some of the machine’s functions echo the color of guide poles that are used to mark pathways through the wintry Swedish landscape.
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