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9 March 2011

Wait, Fiskars Audio Products?

What if Sony made cars, Apple made dishwashers and Google made furniture? This poses a unique opportunity for a designer to take a company’s brand identity and apply it to a market they don’t currently serve. Designer Edouard Urcadez took the Fiskars brand aesthetic (known for shears and garden tools) and translated it into a HDD headphone amplifier called the “88.”
It’s minimal but with just enough exaggeration to easily be identified as a Fiskars product. The 88 stores music on its HDD but also connects up to four speakers if headphones aren’t your thing.
I like these little creative exercises and I think he did a great job. I’m expecting more rubber though. Fiskars is big on ergonomics and everything the hand touches is usually coated in rubber.
Designer: Edouard Urcadez

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