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25 February 2011

Poteki by Kazuhito Ishida


Another great find from the Oyatsu Dougu exhibition is Poteki, a play on the Japanese word for potato chips (abbreviated as potechi) and the word for tree (ki). I love everything about this potato chip tree from the packaging design to the execution of the product. In fact, assumingly due to popular demand, the designer, Kazuhito Ishida, recently began offering them for sale (840 yen) on his website.

I love everything except the fact that it requires a disproportionately large amount of time to set up, compared to the time it takes to empty.

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