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12 January 2011

Tableware by Marcel Wanders for KLM



Amsterdam designer Marcel Wanders has created a dinner service for Dutch airline KLM.
Tableware by Marcel Wanders for KLM
The project involved creating new porcelain, glassware, cutlery, linen and a tray.
Tableware by Marcel Wanders for KLM
The service will be in use on World Business Class flights from March 2011.
Tableware by Marcel Wanders for KLM
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Tableware by Marcel Wanders for KLM
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New tableware by Designer Marcel Wanders for KLM World Business Class
KLM Royal Dutch Airlines will begin serving meals on a new service for World Business Class passengers effective 27 March 2011.
Tableware by Marcel Wanders for KLM
Leading Dutch designer Marcel Wanders has created porcelain, glassware, cutlery, linen and a tray.
Tableware by Marcel Wanders for KLM
The entire presentation of meals and drinks has been completely renewed to reflect the journey of inspiration KLM strives to offer its passengers.
Tableware by Marcel Wanders for KLM
In designing the new service elements, Marcel Wanders has, at the behest of KLM, taken into account the wishes of its customers, the working procedures of cabin crew, as well as environmental considerations.
Tableware by Marcel Wanders for KLM
Typically Dutch
Customers have indicated that they appreciate KLM’s typically Dutch character.
Tableware by Marcel Wanders for KLM
KLM has therefore decided to embrace this by working with Dutch chefs and designers.
Tableware by Marcel Wanders for KLM
Our partnership with Marcel Wanders reflects this philosophy.
Tableware by Marcel Wanders for KLM
Less weight
KLM reduces environmental impact by reducing the weight of the service.
Tableware by Marcel Wanders for KLM
The lighter the load on board an aircraft, the less fuel it burns, resulting in lower CO2 emissions.
Tableware by Marcel Wanders for KLM
“We are proud to offer our World Business Class passengers a fresh, new product.
Tableware by Marcel Wanders for KLM
We are investing in this class and are constantly striving to further improve our products and services,” says Erik Varwijk, Executive Vice President of KLM Commercial.
Tableware by Marcel Wanders for KLM
“With the introduction of this new service, a longstanding wish of mine has been fulfilled,” says Marcel Wanders.
Tableware by Marcel Wanders for KLM
“As a frequent flyer with KLM, I found it quite easy to get a feel for the assignment and to bring about a metamorphosis of the existing service elements.
Tableware by Marcel Wanders for KLM
Owing to the ergonomic, technical, economic and logistic guidelines for this design, the new service matches the quality standards of top restaurants.”
Tableware by Marcel Wanders for KLM

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