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5 January 2011

ie-tag by Naruse Inokuma Architects














A fascinating exercise in the visualization of memory and time in product design.
12 425x318 ie tag by Naruse Inokuma Architects
Ie-Tag (House-Tag) was part of the exhibition, “Earth: materials for design,” which took place at the Miraikan in Tokyo over the summer. The post-its, created by Naruse Inokuma Architects, are made from the recycled wood of homes and buildings that were torn down. Once used as the material of a home, the wood was recycled into stationary, maintaining it’s original shape but in completely different form.

IeTag Sticky Notes
01 425x318 ie tag by Naruse Inokuma Architects
click images to enlarge
02 425x318 ie tag by Naruse Inokuma Architects

05 425x318 ie tag by Naruse Inokuma Architects
13 425x318 ie tag by Naruse Inokuma Architects
15 425x318 ie tag by Naruse Inokuma Architects
They are apparently in negotiations now to commercialize the product and are shooting to get it on shelves by sometime next year.

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