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9 December 2010

Pick A Jewel by fift

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Remember as a child, walking through the wilderness, you would find some astonishing artifact that blew your mind? Whether you had found a leaf in its stunning transformation from green to red, or a berry whose shape and form convinced you that there wasn’t any other like it on the planet, these objects became our treasure; treasure that could not be assigned any monetary value.
















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Pick A Jewel, one of the latest creations to come out of design unit fift (husband and wife design-duo Katsunari and Asami Igarashi) is an attempt to revive that childhood notion that the most valuable jewels are the ones we find; the ones that carry sentimental value.
You can buy it as a necklace or as earrings, both which go for 2800 yen (USD $34).
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