stefano giovannoni for alessi x iida

fishing boat charging and docking system for the 'face' phone
image courtesy of journal.mycom


italian design company and manufacturer alessi and japanese product manufacturer iida, have collaborated on a set of cell phones presented at designtide tokyo 2010. for the project, alessi and iida hired designers stefano giovannoni, marcel wanders and patricia urquiola to creatively reinterpret the cell phone in a way that aims to blend both art and life, while still maintaining practicality.



image courtesy of alessi / iida


building on this idea that we cannot live without our electronic mobile devices, alessi's leading designer stefano giovannoni has developed a cell phone which acts as one's '...partner for the everyday', expressing the shape of a face. a circle on the back of the display is vivid and moving, conveying the image of 'eyes', with a small curve in the phone's form which is meant to represent a 'nose', and that also aids in helping user's open the body. the black hinges of the phone are reminiscent of 'hair'. in addition, giovannoni has also created a set of accessories to accompany the phone.



charging and docking system which makes the phone look like its walking its dog...
image courtesy of alessi / iida



cat tied around a tree charging and docking system
image courtesy of alessi / iida



bed, lamp and night side table charging and docking system
image courtesy of alessi / iida



'face' phone
image courtesy of alessi / iida



'face' phone has an eye which is vivid and moving
image courtesy of alessi / iida



additional accessories giovannoni designed for the phone
image courtesy of alessi / iida



giovannoni working on his design
image courtesy of alessi / iida