And if you are a Spoon & Tamago reader, you will certainly recognize some of the artists whom iida has decided to collaborate with this year.
Botanica by Makoto Azuma – We were very excited to see the Azuma collaboration.



PixCell by Kohei Nawa – The Nawa collaboration was inspired by the sculptors work he did for Hermes last year.




Light Pool by Hironao Tsuboi – This is really their only functional release – the previous 2 were art editions that may only be released in limited quantity. With the help of filmmaker and musician Masakatsu Takagi, the geometric windows are brought to life with light and sound.



Accessories – We have always been big fans of the accessories. This year iida has come out with a pretty cord organizer and a phone strap, modeled after a car, that not only keeps you phone in place while in your bag but also diminishes the unsuspectingly loud vibrating noise.




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