A delightful play element has been included to the design, where you can drag the umbrella trough puddles and leave behind smiles! When opened up, the umbrella doesn’t look bad, and the kid in the picture looks like he can handle the added weight. The reason why I find this design super cool is that if marketed well, it can go on to become a rage amongst the youngsters.Catering to a child’s need to lug around an umbrella because he may find it heavy or just fun, in such an appealing way, is really neat. Children have a herd mentality and generally what appeals to one, will definitely appeal to his peers.
Designers: Lin Cheng-Han, Chung Yu-Hsun, Cheng Yu-Ting & Chen Shaw-Chen
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30 June 2010
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