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3 November 2009

naoto fukasawa: BOX - without thought


shoe box by aya masuda
(ricoh company ltd.)
photography by hidetoyo sasaki,
courtesy diamond design management


'the theme for this workshop was 'box'.there are many different actions, feelings
and thoughts people attach to boxes seen on a regular basis. if there are boxes whose
shape indicates what is inside, then there are also those that are used over and over again,
irrespective of their contents. something to put things in; something to carry things in;
something that shares long stretches of time with what's inside it. things that are thrown
away soon after their contents are removed. boxes are involved in various aspects of our
daily lives. shared memories and realizations attached to boxes are the highlight
of this exhibition.'
- naoto fukasawa

project produced by takashi kawashima, diamond inc.,
directed by naoto fukasawa,
coordination by masahiko sakata, diamond inc.
catalogue available here


folding sushi geta plate by masayoshi kato
(fujitsu design limited)
photography by hidetoyo sasaki,
courtesy diamond design management



folding sushi geta plate by masayoshi kato
(fujitsu design limited)
photography by hidetoyo sasaki,
courtesy diamond design management



folding sushi geta plate by masayoshi kato
(fujitsu design limited)
photography by hidetoyo sasaki,
courtesy diamond design management



woven cardboard box by nozomu okada
(naoto fukasawa design)
photography by hidetoyo sasaki,
courtesy diamond design management



gift wrapping by keiji takeuchi
(naoto fukasawa design)
cooperation with takashima company, limited

photography by hidetoyo sasaki,
courtesy diamond design management



color-tinged tissues by katsura yamamoto
(NEC design & promotion, ltd.)
photography by hidetoyo sasaki,
courtesy diamond design management


general view of the exhibition entrance
image © designboom

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