WeSC Concept Store by Arkitekturverkstedet i Oslo

WeSC Concept Store is a skate and snowboard store in Olso, Norway, created by Oslo designers Arkitekturverkstedet i Oslo.

The interior comprises 110 boxes made of birch plywood that form storage, display and the cashier’s desk.

The store has been nominated for the Designer Saturdays Award 2009.

Photographs are by Trine Thorsen.

Here’s some more information from WeSC:

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WeSC is a «street fashion» brand founded by enthusiastic skaters and snowboarders in 2000. With shops located all around the globe, this was to be the first concept store in Norway.

In this small shop, squeezed in-between fashionable boutiques in Oslo’s trendy high street Hegdehaugsveien, WeSC wished to open a store that would signify what they stand for and where they come from, in an elegant yet expressive way.

Because of the small space and the need for internal storage, the entire volume was utilized and square metres were transformed into cubic metres, resulting in storage and display taking place in all three dimensions.

The interior concept is therefore perceived as a plywood cave you enter into.

The installation serves as a display area, storage facility and cashier’s stand.

The boxes contain drawers or shelves, display units or hooks, or simply a void for storage purposes. The changing room is a small jewel at the back of the store. Clad in mirrors on both walls and ceiling, the askew room provides the customer with a unique spatial experience.

The plywood theme is directly inspired by the aesthetics of skateboarding ramps. The strict format and precise character of the interior provides both a simple and delicate expression, yet appearing playful at the same time. The lamps on the boxes are individually fitted and placed “randomly” in the store. This enhances the playful and theatrical expression of the interior concept at night time.