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11 June 2009

NEW HIGH collection by hard graft

All about Hard graft and their latest NEW HIGH collection

Hard graft is an independent creative company with a simple honest approach to design. Based in Austria, in a medieval Schloss surrounded by vineyards and apricot orchards. They're not very big but they're good and they're passionate about what they create. hard graft products are handmade entirely in Austria & Europe and they endeavour to use only natural sustainable materials.

Hard graft specially developed a 100% pure new wool felt with a traditional German felt factory to fit our requirements. This 3mm thick felt is carefully made from fine selected fibres and then compressed giving it the perfect characteristics to protect our precious possessions - sturdy yet soft, water repellant, shock-absorbing and of course environmentally friendly. The leather that is used for hard graft products is premium European aniline cow leather which feels, smells and looks like leather should. Only the best hides from Italy are hand selected using the honest method of dying the colour through. All of this combined to give you the exclusive feel of luxury. They love the leather for it's natural qualities. It has a beautiful patina and skin structure which matures over time and use.

Each individual hard graft product shows an impeccable old-world craftsmanship, timeless appeal and future thinking. They don't follow the norm, they don't follow the current fashion trends, instead they take their inspiration from past and present to create all time classics.


Y Mac book & U add-on pouch (detail)

Y Mac book & U add-on pouch

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