The new market | Hidetoshi Kuranari

Also exhibiting at the new market is Hidetoshi Kuranari, an employee at an ad agency in Japan. I didn’t know this, but apparently he was behind the “truths only kids can see” project we wrote about on Spoon & Tamago last year. I was a huge fan of the idea so it was nice to learn that the project took home a silver at this year’s Art Director Club awards.

 But I digress. At the new market Hidetoshi will be showcasing MOON, a stunning light bulb that replicates the look and feel of moonlight. Not only does it  emit the luminance of a full moon on a clear night, it also casts a shadow of the shapes and colors of the moon. And I love the packaging design!

There were only 200 made so hopefully some will be on sale.
How cool would it be to tell your kids bedtime stories under the moon?