Last month Coca Cola Japan unveiled I LOHAS, a new brand of bottled water, in response to mounting criticism towards the environmental impact of the luxurious practice. They claim that their 12g PET bottle is the lightest to be ever manufactured in Japan, therefore reducing the environmental impact. I don’t know… a plastic bottle is still a plastic bottle, right? But I must say, nice packaging and identity design by graphic designer Yuji Tokuda. Clever usage as leaf/windmill logo to give it that eco-friendly twist.
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